背(bei)景(jing)：华(hua)(hua)电(dian)(dian)(dian)(dian)通(tong)(tong)用(yong)(yong)(yong)(yong)轻型燃(ran)机设备有限公(gong)司(si)(si)由(you)华(hua)(hua)电(dian)(dian)(dian)(dian)集(ji)团旗下的(de)华(hua)(hua)电(dian)(dian)(dian)(dian)分(fen)布式能源(yuan)工(gong)程技术有限公(gong)司(si)(si)与美国(guo)通(tong)(tong)用(yong)(yong)(yong)(yong)电(dian)(dian)(dian)(dian)气（中国(guo)）有限公(gong)司(si)(si)合资成立，致力(li)于为中国(guo)乃(nai)至(zhi)世(shi)界分(fen)布式能源(yuan)发展提供(gong)核心装备和技术。我们认(ren)为——华(hua)(hua)电(dian)(dian)(dian)(dian)通(tong)(tong)用(yong)(yong)(yong)(yong)的(de)成立，无论是(shi)(shi)对于华(hua)(hua)电(dian)(dian)(dian)(dian)集(ji)团还是(shi)(shi)通(tong)(tong)用(yong)(yong)(yong)(yong)电(dian)(dian)(dian)(dian)气，甚至(zhi)是(shi)(shi)对于中国(guo)都有着非凡的(de)意义，在体现出强强联合的(de)实力(li)以外，更需要(yao)去(qu)体现华(hua)(hua)电(dian)(dian)(dian)(dian)通(tong)(tong)用(yong)(yong)(yong)(yong)作为合资企业的(de)战略意义。 因此，华(hua)(hua)电(dian)(dian)(dian)(dian)通(tong)(tong)用(yong)(yong)(yong)(yong)的(de)新(xin)形象，既是(shi)(shi)华(hua)(hua)电(dian)(dian)(dian)(dian)集(ji)团与通(tong)(tong)用(yong)(yong)(yong)(yong)电(dian)(dian)(dian)(dian)气两(liang)者价(jia)值形象的(de)结合，同时也是(shi)(shi)华(hua)(hua)电(dian)(dian)(dian)(dian)通(tong)(tong)用(yong)(yong)(yong)(yong)*价(jia)值的(de)意义体现。

洞察：合(he)资(zi)品牌(pai)作为市场格局的变化(hua)趋势，是(shi)强势品牌(pai)寻求(qiu)发(fa)展的重要战略。 这些(xie)新(xin)的合(he)资(zi)品牌(pai)形象(xiang)，根据(ju)合(he)作战略的不(bu)同(tong)，表现(xian)形式各有不(bu)同(tong)，但原则(ze)上(shang)都是(shi)基(ji)于战略合(he)作的角度体(ti)现(xian)合(he)资(zi)品牌(pai)形象(xiang)。

战略： 以绿色节(jie)能、高效(xiao)可靠、轻型灵活(huo)等体现企(qi)业(ye)形象的(de)关键词为创(chuang)意(yi)基点，上知为华电通用(yong)品牌进(jin)行了全方位的(de)创(chuang)意(yi)，其中，LOGO获得华电集团及美国(guo)通用(yong)两(liang)方一致(zhi)的(de)认(ren)可和(he)高度的(de)赞(zan)扬：

战略：字标(biao)中字母(mu)“D“与”G”的(de)相互交融设(she)计，模(mo)拟了电流传(chuan)导(dao)路(lu)径及引擎旋(xuan)转发(fa)电的(de)运作过(guo)程，象征华电通用具备(bei)生产轻型燃气轮机(ji)的(de)核心优势，同时阐明行业属性。

“D“与”G”组(zu)合(he)(he)造型，轮廓如同分布式发电机，同时又形似两只交(jiao)握的手，表明华电与通用(yong)强强联(lian)合(he)(he)，达成(cheng)友好合(he)(he)作关系，融合(he)(he)自身优势，使华电通用(yong)内部通过协作、创新，形成(cheng)一(yi)个稳健发展(zhan)的整体。

字(zi)母“D“、”G”的(de)交织，形成连贯流畅的(de)一笔，突出华(hua)电通用(yong)所专(zhuan)注的(de)分布式热电联(lian)供(gong)项目是目前中(zhong)国国内对天然气利(li)用(yong)效率*的(de)解决(jue)方案(an)。